# Advocacy Plan

## Summary

Setting out steps to encourage organisations to adopt the standard.

## Description

An advocacy plan provides the resources and sets out the steps that will be followed to encourage organisations to adopt a standard, as well as key arguments. It should be updated regularly as the standard matures and as the standard starts to have an impact.

## Prioritisation Factors

- Where standards are being developed outside of the organisations that are expected to adopt the standard
- If there is a perceived cost to adopting a standard

## Deprioritisation Factors

- Where a standard is emerging from consensus among the organisations that are expected to use it

## Related Components

[Communication channels](communication_channels)