# Logo ## Summary A logo for the standard ## Description A logo helps to reinforce the brand of the standard, gives a visual cue for recognition in resources, and can be used (with permission) by adopters to demonstrate their use of the standard ## Prioritisation Factors - If the standard will be used by a range of organisations - If the standard is operating in an environment where it needs to be given legitimacy and authority ## Deprioritisation Factors - If the standard is emerging from a community and is mostly for the use of that community