Brand Guidance¶
Summary¶
Describing how to use the logo and how to talk about the standard and setting out who is allowed to use the logo, and how implementers should describe their relationship to the standard.
Description¶
Brand guidance sets out how to use the name, logo, look-and-feel and other identifying marks and conventions. The guidance helps a standard ensure that it isn’t misrepresented, and that there is a clear distinction between the standard and those using it.
Standards that have developed a brand need to ensure that it is used in a way that benefits the community and the standard. This will likely include guidance as to when the logo can be used, how tools should describe themselves relative to the standard, and ensure that the brand is only used when relevant
Prioritisation Factors¶
If a standard uses the name of a related concept in its own name
During phases of rapid growth
There is a proliferation of tools and adopters, especially those who might use the name of the standard in their services.
Deprioritisation Factors¶
If a standard has not developed a strong brand
Where there is a trusted community or less of a strong brand.