Communications Plan

Summary

Setting out steps to get media coverage of the standard.

Description

A communications plan sets out the steps that are planned to encourage media coverage of the standard. Having a plan ensures that media opportunities are sought, and that representatives of the standard are well-equipped when taking advantage of opportunities. It can ensure that the standard is properly represented, setting expectations among potential users and beneficaries.

Prioritisation Factors

• If a standard is likely to be of interest to either general or specific media outlets

• If a standard is intended to have an impact outside of its adopters