Advocacy Plan

Summary

Setting out steps to encourage organizations to adopt the standard.

Description

An advocacy plan provides the resources and sets out the steps that will be followed to encourage organisations to adopt a standard, as well as key arguments. It should be updated regularly as the standard matures and as the standard starts to have an impact.

Prioritisation Factors

  • Where standards are being developed outside of the organisations that are expected to adopt the standard

  • If there is a perceived cost to adopting a standard

Deprioritisation Factors

  • Where a standard is emerging from consensus among the organisations that are expected to use it